A poster linking eating meat with child abuse has been unveiled by an animal rights group in a County Durham town named as a national obesity blackspot. People for the Ethical Treatment of Animals (Peta) says Easington was targeted because of an obesity rate of 22% above the national average. It claims feeding meat to children is tantamount to child abuse as it is linked with life-threatening diseases. The Meat and Livestock Commission has branded the poster irresponsible. Marking the start of a national campaign, the poster is situated in a bus shelter on Seaside Lane in the town. 'Time bomb' It shows a podgy child about to eat a hamburger, with the tagline Feeding Kids Meat Is Child Abuse. Fight the Fat. GoVeg. Anita Singh, from Peta, said: "The damage caused by a meat-based diet is like a ticking time-bomb in kids.